With over two decades of real-life, in-the-trenches experience, designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style; Mike is a regular and highly rated speaker at industry events and helps clients with learning projects for Change 4 Growth in Columbus, Ohio. He also teaches in the Instructional Design & Learning Technology graduate program at Franklin University.
Online | PST - USA 5 August 2020
Ideas L&D should steal from Marketing
We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.
So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.
In this session, we reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.
What you will take away from the session:
- Why marketers are better at engagement than L&D
- How marketers can change your perspective on content for the better
- Some marketing tools & techniques you'd be crazy not to steal for your learning program.